It used to be that a bride simply wore her finest dress on her Wedding Day. It wasn’t until Queen Victoria debuted her white wedding dress in 1840 that white became the chic new wedding gown color throughout the Western world. Japanese brides have donned white on their wedding day for centuries before Queen Victoria popularized it. In fact, a Japanese bride is traditionally painted white from head to toe on her wedding day to show the gods that her virtue is intact. It is believed that if the gods can clearly see the bride's purity, they will bless her marriage.